Lifeline Series // St. Margaret Mercy

A lifeline for the community. We developed an umbrella image campaign that touted the impressive service lines of St. Margaret Mercy Healthcare Centers and included a package of one :30 TV spot and four :15 spots. 

My role: Concept, storyboarding, copywriting, sample illustrations for animation house, pre-production, vendor bid package + selection, estimates, VO selection + directed recording session, research + music selection creative direction of production and edit with animation house.