Orthopaedics // Witham Health Services

After the success of their fun + interactive women's campaign, Witham Health Services asked us to develop an orthopaedics campaign with the same look + feel.

Using the signature stop motion animation + kinetic type formula, we developed a :30 TV spot and once again recorded video of our testimonial patients and physicians telling their side of the story.

My role: concept, pitch, storyboarding, copywriting, vendor bid package, estimates + selection, patient interviews prior to shoot, wardrobe + prop direction, pre-production, schedule development, development of interview questions for video, creative direction on-location, which included both still photography for print + TV execution + video production, including conducting the interviews, VO auditions + direction of VO session, music research + selection, post-production with both still photographer, animation house + video production company.