An extension of your creative team — 
from inspiration to execution.

Sarah Hasenour Creative specializes in creative concepting, content development and copywriting services,

offering ideas that breathe life into brands and the words that tell the world just who you are.

BrANDING

From taglines and positioning statements to core values, mission statements, brand tone and manner, and messaging frameworks, my background includes decades of experience in brand development, with special focus on helping internal teams consistently execute the strategic vision for the brand.

COPYWRITING + CONTENT

I provide content development and copywriting services for clients of all shapes and sizes, and keep busy writing websites, ghostwriting, scriptwriting, storyboarding, and creating vision and mood boards, brand standards guides, internal communications, digital ads and social media posts.

Lima01.jpg

CAMPAIGN DEVELOPMENT

From direct-to-consumer campaigns to internal communications, branding to brainstorming, I provide a start-to-finish solution that ensures your vision is executed perfectly — and in the tone and manner that is undeniably you.

Telling a Story — For the Better

Digestive Care Center is a unique practice in Evansville, Indiana, bringing gastroenterologists and colorectal surgeons together into a single practice. But that's not what makes them unique — it's their personality, a perfect blend of genuine, humble and approachable physicians who take what they do very seriously — but, thankfully, not themselves.  We started by developing a positioning that would help convey the authenticity and approachability of the team, which was the inspiration for our tagline "For the Better."

 

TELEVISION // The campaign kicked off with two :15 television spots that introduced our new brand tagline:

RADIO // We had a lot of fun with this :60 radio spot, which promoted the dedicated urgent care:

WEB VIDEO // To continue the story of this incredibly brilliant, genuine + funny group of gastroenterologists and colorectal surgeons, we produced three videos to promote their team, their procedures and the dedicated urgent care. We also created brief intro videos for the Digestive Care Center website, so patients could 'meet' their physician before their first appointment.

More Than a Hospital.

St. Mary's Health has quite a story to tell. A story about a place where compassion rules, where the patient always comes first and where providers work together to achieve the best possible outcome for every patient. This brand image campaign told that story in a beautiful and meaningful way, with the authenticity and transparency St. Mary's Health is known for. From the initial concepting through the production, I was so grateful to be part of the team that told the story of the St. Mary's team. 

I worked with the team at Ten Adams to bring the story to life — my role was to develop the concept, write and storyboard the TV spots and pull through the campaign concept into additional tactics including print and an internal rollout package and event copywriting for the medical group. I was also involved in production, helping select the production team, creative direct the shoot and work through editorial and music/VO. I was there every step of the way to make sure my client — and their client — had a campaign they could be proud of.

TELEVISION // The campaign kicked off with two :60 TV spots, one of which launched during the Super Bowl.