Integrated campaign which included print, outdoor, web banner advertising, television and online video. 

My role: concept, copywriting, layout, storyboarding, execution of testimonial videos, on-location creative direction for still photoshoot and video shoot, direction of post-production of video, TV and in-house production, interviewing prospective patient testimonials, conducting video interviews, putting together bid package, vendor selection + estimates, VO selection + directed recording session, music research + selection, overall development + creative direction of project.

View the TV and video here.