More Than a Hospital.
St. Mary's Health has quite a story to tell. A story about a place where compassion rules, where the patient always comes first and where providers work together to achieve the best possible outcome for every patient. This brand image campaign told that story in a beautiful and meaningful way, with the authenticity and transparency St. Mary's Health is known for. From the initial concepting through the production, I was so grateful to be part of the team that told the story of the St. Mary's team.
I worked with the team at Ten Adams to bring the story to life — my role was to develop the concept, write and storyboard the TV spots and pull through the campaign concept into additional tactics including print and an internal rollout package and event copywriting for the medical group. I was also involved in production, helping select the production team, creative direct the shoot and work through editorial and music/VO. I was there every step of the way to make sure my client — and their client — had a campaign they could be proud of.
TELEVISION // The campaign kicked off with two :60 TV spots, one of which launched during the Super Bowl.