Laura + Kathy + Christine // Witham Health Services

A fun little series developed for Witham Health Services to cross-sell women's services with other services at this great little hospital. Television + video were components of a larger campaign (see portfolio) that included the use of QR codes to direct users to (routed to Witham's YouTube channel) so they could see more of the story (the videos).

My role: concept, pitch, storyboarding, copywriting, vendor bid package, estimates + selection, patient interviews prior to shoot, wardrobe + prop direction, pre-production, schedule development, development of interview questions for video, creative direction on-location, which included both still photography for print + TV execution + video production, including conducting the interviews, VO auditions + direction of VO session, music research + selection, post-production with both still photographer, animation house + video production company.