Banners // The Christ Hospital Health Network

When does a hospital become more than a hospital? When it understands the nation's best care extends well beyond just a 'place'. A superior place for healthcare is about a vast network of physicians and staff working together to make healthcare better. It's about making exceptional health attainable for patients.

My role: Concept, pitch, development, production, vendor bid package + selection, estimates, working with production company and VFX company to execute idea, storyboarding, copywriting, working with location scout to find perfect spots on-location in Cincinnati, casting, wardrobe + prop direction, VO selection + directing VO session, music research + selection, as well as on-site creative direction + post-production creative direction.  

Want to take a trip behind-the-scenes? Check out my 'making of' blog post for Ten Adams here.

Laura + Kathy + Christine // Witham Health Services

A fun little series developed for Witham Health Services to cross-sell women's services with other services at this great little hospital. Television + video were components of a larger campaign (see portfolio) that included the use of QR codes to direct users to MyWitham.com (routed to Witham's YouTube channel) so they could see more of the story (the videos).

My role: concept, pitch, storyboarding, copywriting, vendor bid package, estimates + selection, patient interviews prior to shoot, wardrobe + prop direction, pre-production, schedule development, development of interview questions for video, creative direction on-location, which included both still photography for print + TV execution + video production, including conducting the interviews, VO auditions + direction of VO session, music research + selection, post-production with both still photographer, animation house + video production company.